NEWS
2009.4.29
Cornerstone Hired by KRA for Branding and Strategic Planning
KRA Corporation, a leader in the workforce development industry, has hired Cornerstone for branding and strategic communications planning. As competition for workforce development funding and contracts has heated up with economic recovery, KRA has realized the need to ensure that all messaging with respect to the organization is consistent and accurately reflects the KRA brand. Cornerstone will conduct brand workshops to collect and organize all the components that make up the brand, and then use the data gathered to develop a communications plan based on tactics that align with specific adopted strategies. Upon finalizing the KRA brand position, Cornerstone will develop positioning statements and taglines, as well as create a new corporate identity and graphics standards for the client.
About KRA Corporation
KRA Corporation is a professional and technical services firm that has supported government agencies since 1981. KRA offers a wide array of professional and technical services through teams of experienced and dedicated professionals whose common goal is fulfilling client requirements through quality-oriented solutions within two main business areas: Workforce Development and Public Health.
About Cornerstone
Cornerstone, established in 1981, provides comprehensive communications services, including advertising, corporate communications, external and internal brand development, public relations and strategic communications, to a variety of clients throughout the mid-Atlantic region. Cornerstone's client roster includes businesses, non-profits and governmental organizations in the financial services, healthcare, residential development, hospitality, recruitment and technology industries.
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