MARKETING THAT MULTIPLIES™
Columbia Builders, Inc.
The challenge was to introduce this
Maryland-based homebuilder to a new
audience in Pennsylvania. To capture
the traditional flavor of the area,
Cornerstone designed a quilt-like logo
for the Antrim Meadows community.
This inspired the commission of an
actual quilt to be featured in brochures
and the sales center. Meanwhile,
television spots during the Olympics
introduced the Antrim Meadows with
the tag, "Life Happens Here."
Expecting to sell homes, the company
was shocked to receive a letter asking if
they'd like to buy more land... from a
farmer who'd found a builder he could
be proud to sell to.
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